Summarize the content of your article to allow users to quickly see if their answer is there, and to help search engines find it too.
Summary
- Customer references via LinkedIn
- Display your rating in Google
- Get positive reviews on Appvizer
- Turn your customers into ambassadors
Customer references via LinkedIn
E-reputation in B2B is as important as in B2C - if not more - but with some differences. Positive reviews of SaaS software do indeed weigh in the decision of a potential buyer. But it is the editor's customer references that are crucial (function of the decision maker, size of the company, sector of activity).
Unlike B2C where a phenomenon of mass negative reviews is possible, it is implicitly the absence of buyer reviews that is detrimental in B2B.
"If they don't have any reviews it means there are few customers or only disappointed customers" feels a potential buyer who knows that professionals don't flaunt their reviews; they just stop a contract.
✓ Appvizer allows your customers to leave a positive review of your SaaS software by logging in and posting their LinkedIn profile. It's an effective way to increase your brand awareness while enhancing your customers, who thus benefit from a visibility space offered on the web.
Display of your rating in Google
IFOP institute ran a survey about end-customer reviews on marketplaces: positive reviews have a real impact on getting new customers to subscribe to your SaaS offerings. Here are some statistics on the purchases of CEOs and Managers in B2B:
- 96% of decision makers study reviews of a company or its product before a purchase
- 66% of decision makers prefer to postpone a purchase to think about it if there are no reviews
- 58% of decision-makers say they consult customer reviews even if they have no intention of buying
- 52% of decision makers consult reviews on social networks
The figure of 52% is indicative of a strong trend. Even without plans to buy, researching your SaaS software is becoming more common.
✓ Appvizer positively contributes to your brand awareness by collecting reviews about your SaaS software. Appvizer uses Rich Snippet technology which allows Google to enrich its results pages with the display of your software's rating in the form of 1 to 5 stars.
Gaining positive reviews on Appvizer
Positive reviews can improve traffic acquisition on Appvizer, conversion on your Call to Action and conversion on your website.
The problem is that your satisfied customers, and even your biggest ambassadors, don't spontaneously leave a positive review on your SaaS software. Appvizer helps you to search for customer reviews.
You have several options:
- Systematically email each new customer a few weeks after their purchase to invite them to give their opinion on Appvizer
- Carry out an emailing campaign to your most loyal customers whose references (decision-maker's function, company size, etc.) correspond to your target
To encourage your customers, you can offer them a free upgrade or a coupon for an additional sale related to your business model. Be creative, and you will be surprised by the results.
✓ Appvizer allows you to delegate the collection of reviews because we get more results as a trusted third party. Our marketing automation and incentive system processes contribute greatly to this.
All reviews that are placed on your product page are manually checked before they are published, so they are Appvizer certified. Only quality reviews are kept.
This verification is done every Wednesday. When a customer submits a review, it will not be visible on the Appvizer site until the following Wednesday.
However, as a publisher, you will receive an automatic email informing you that one or more reviews are being approved.
Turn your customers into ambassadors
Having less positive reviews than others is normal, not having any at all might even seem suspicious even to your prospects.
Negative reviews, as long as they are not too numerous, are an excellent opportunity to highlight the quality of your customer service.
Appvizer moderates reviews and does not display defamatory or overly aggressive reviews. On the other hand, when a review is simply negative, you must resolve the issues directly with the unhappy customers. This has two business benefits:
- Show your prospects that you are doing everything to satisfy your customers and that they can trust you
- Turn your unhappy customers into ambassadors because they will see your willingness to deal with his problem
✓ Appvizer lets you have a privileged right of reply with the "Editor" profile to understand your customer's point of view and provide solutions. The customer may then be inclined to modify their review or file another one to achieve it by presenting the quality of your customer service.